Turning the traditional music industry on its head.
For the 11th digitalTRAFFIC album, the traditional boundaries between artist and listener are being dismantled. Rather than releasing a static recording, Edinburgh based digitalTRAFFIC is launching 'engineer' - an interactive generative app that functions as a "distributed laboratory."
'engineer' shifts the role of the musician from content creator to infrastructure architect. By providing fans with the "master keys" to the studio, the app allows the audience to manipulate real-time synthesis, density, and texture to co-create their own unique iterations of the digitalTRAFFIC sound.
In this model, the album is no longer a finished product, but a living workspace. This is a fundamental rethink of how music is consumed, distributed and funded in a digital-first world.
The lab is officially open. It’s time to stop just listening and start engineering.
Explore the project and the mission behind it (link coming soon).
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website: digitaltraffic.music
support: https://operaagency.register.music/---
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